Well, I have to admit, I’ve been enjoying the decline of the two big players in social media – not the people losing their jobs, I would never relish innocent bystanders finding out the day before thanksgiving that their services are no longer required, but rather the hubris of billionaires believe that they can be like Mary Poppins where at the snap of their fingers that everything falls in place.
Although both Meta and Twitter are declining I would be hesitant about putting them in the same boat given that Elon Musk is a younger version of Donald Trump who considers himself the smartest person in the room and the reason why (in this case) Twitter isn’t successful is because the company is run by morons and only he can fly in like superman with his ‘big brain’ to fix up the platform (all while ignoring that almost everyone of his ideas have been thoroughly investigated by the internal team and found those ideas either never got off the drawing board or if they did found that when they ran small scale tests the idea crashed and burned quickly).
Mark on the other hand is an example of someone who is too smart for his own good – the inability to appreciate the fact that he isn’t the ‘average person’ no matter how much he might wish to talk about his smoked meats. Running a successful business is in part knowing what skills you have but it also requires you to know what your limitations are so then when you confront something your skill set is unable to address you find someone who can. Getting back to Mark, he cannot seem to wrap his head around why people aren’t interested in his Meta version – he can’t work out why his employees aren’t interested in it even after working on it while ignoring that they’re working on it because that is what they’re paid to do not because they are interested in it. The other part of Facebook’s decline has been the ‘vibe’ of the place, people just don’t want to be associated with all the scandals around it with large numbers either going to TikTok or using alternative platforms where it is more reminiscent of the internet of old – chat rooms, dedicated ‘instances’ for particular topics etc. in other words it is the slow and gradual decentralisation of the internet after years of consolidation around a small number of internet businesses. It also doesn’t help when key people within the organisation have delusions of grandeur about ‘taking over the world’.