Personal · Politics

Safari isn’t so bad after all.

I’ve moved back to Safari as my main browser (I still keep Chrome around because my work uses Google Workspace – using Chrome integrates me into work so I have access to the saved passwords, bookmarks etc). The bigger decision is moving back to the Apple ecosystem and by that I mean moving back to the iPhone and AppleTV. The first step will be AppleTV because unfortunately the way in which Google has setup their home software is that I cannot access it from my laptop or desktop along with the insistence of Google Home going through Arlo’s own service rather than providing a hub for the security cameras themselves as with the case of Apple and how the AppleTV acts as a hub which in turn allows me to then open the Apple Home application on macOS to be able to check things out. There are also limitations to the Google Home application, for example, it doesn’t inform the end user of the battery life so one cannot keep track of how low the battery is then being able to guesstimate how much time until one needs to recharge it.

Although I love my Nothing Phone the big problem when reviewers review phones, apart from their obsession over the camera, is the ecosystem in which the device is integrated into. In many cases it is the ecosystem that drives adoption forward of a given device and once a customer has a number of devices integrated into that ecosystem then the customer becomes used to the frictionless integration thus anything that ends up breaking that frictionless integration makes the overall experience more jarring.The big question is whether I wait for the iPhone 15 to appear or whether I just go with the iPhone 14 given that the difference isn’t going to be that extraordinary – we’re in the age of refinement and incremental improvements rather than the massive leaps where moving from one generation to another offered giant leaps but these days most people are updating maybe every 3-5 years (probably closer to 4 years for many people).

Regarding the world of politics, I have to admit I am sitting back and watching the whole Fox News, Dominion Voting Systems saga it is interesting seeing how the various high profile names are dealing with it – throwing each other under the bus to absolve themselves of responsibility. What I find particularly interesting is post 2020 election where Fox News called Arizona for Joe Biden saw their view ship move to OAN and NewsMax – then suddenly all the hosts started to change their tune to give the audience what they wanted. Oh to be a fly on the wall and see the discussions taking place, I wonder whether any of the big names were all onboard with maybe pushing the envelop but were concerned with giving ‘the crazies’ a platform resulting in not only Fox News being impact but also themselves given that many have jobs outside of Fox News such as Sean Hannity who has his own radio show.

The reason why I raise this is because if things get a bit spicy then those networks syndicating Sean Hannity’s radio show (along with other hosts that have their own radio shows and podcasts) might be concerned that what is being said on Fox News might make it’s way onto their radio network thus potentially exposing them to trouble some time down the track. This is where I think that maybe some of the big stars may cut their losses and the big question is what is going to happen with Fox News going forward – do they shut down the channel and relaunch a new channel in it’s place with a focus on not repeating the mistake of the past? the reason why I ask is because I think back to people who have gone to the crazy end of town then realising what they had done to then try and back pedal only to find that the audience they lost in their move to the extreme aren’t coming back and those on the extreme will either abandon them by labelling them as a sell out or find people who are willing to go even more extreme.

Side note: Although Fox News likes to boast about being number one cable channel but one thing to remember is that the media in the US is very fractured with Fox News as of 2022 having an average view ship size of 1.996 million – the average house hold size is 3.13 and a population of 331 million meaning that there are around 100 million households meaning Fox News gets around 2% of households watching their channel. When you break down the numbers it isn’t as impressive as the marketing make it out to be. That doesn’t even touch on the fact that the demographics are certainly not on their side with Fox News (their audience skews towards older demographics) along with not giving numbers on the number of subscribers using Fox Nation – their service that is apparently trying to win over Gen Y and Z. If their numbers were great then it would make sense that they would boast about it at almost every opportunity but from what it appears the fact that the only data has been guesses by analysts and the downplaying it as a ‘companion service’ (link) (I’m using a Google Cache link because the original website forces you to create an account):

Fox News had a business model that worked for 26 years but maybe it is past it’s ‘use by date’ with a core demographic dying off and the new generations coming through that are less and less socially conservative and reactionary resulting in the question – what does Fox News do? where trotting out the ‘socialism’ and ‘communism’ boogyman might get the low information voters and those raised during the Red Scare but hardly an audience size that advertisers are willing to spend money targeting.

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